Better communicate the scale of our mission
In this discourse post, I wrote:
One thing we don't communicate well is the enormous ambition of this project.
Today, almost all public goods are chronically underfunded; most get pennies. People don't expect any compensation for their contributions. When we say our goal is to fund public goods, most people imagine being able to supplement income from their day job with donations through Snowdrift.
Our vision is different — we imagine people quitting their job to work on FLO projects. We imagine public goods companies being the norm because crowdmatching is a competitive alternative to selling proprietary products. In order to make that happen, we need to increase the amount of available funding by at least an order of magnitude.
That scale is embedded in Crowdmatching. If we get enough patrons that the crowdmatch level hits $10/month, our yearly income will be the same as the FSF (~$1.2M in 2017).
This isn't really captured on our mission page, or anywhere else that I know about, and it's a common misunderstanding.